Marketing Strategy of Vodafone Research Paper Example | Topics and Well Written Essays - 4500 words

Marketing Strategy of Vodafone - Research Paper Example Strategies of an organization should well be able to detail themselves as per the needs of the environment while planning for the future. A framework for any program can well be preferred if it is deeply affinitive to the generalization of a venture or enterprise keeping in mind the quality of methodizing. The one concept firmly oriented towards the creation of values for its customers will conclude with excellence in the target market. Vodafone uses its familiar red logo and retains themes of togetherness, fashion joy, and enjoyment throughout its marketing communications. The same uniformity is maintained and followed by Fanta, Microsoft, Nike, Sony and host of other companies. What should be the rationale behind this Is it for fun Integrated marketing communications see the elements of the communications mix 'integrated' into a coherent whole. As the fight of market shares and a quest for product success continue, marketers are employing all the necessary tactics, and methods to g ive their product a breakthrough, or remain competitive (Brennan, Baines, and Garneau, 2003, Rowley J 2004). One way of doing this is through differentiation, making your product outstanding, by having your values and image (Zineldin M., and Philipson S., 2007). This is known as the marketing communications mix and forms the basis of marketing (Pelsmacher& Kitchen., 2005) This paper examined the importance of marketing to Vodafone, it current and future market challenges using certain analytical tools and models. Part one of the paper lay emphasis on these models while part three looks at the resources and capabilities that distinguished Vodafone from its competitors.     The PESTEL framework can only be used to look at the future impact of environmental factors and that this impact might be different from the past. Thus an understanding of how the factors in the above framework may drive change is only a starting point1.There is a need for an understanding of the key change dri vers and this will be explained below. Looking at the PESTEL framework shown above one can observe that the Vodafone is affected by all the environmental factors in the framework. Under political factors, Vodafone is affected by both taxation and social welfare policies.

Sneak up dance song for native American Essay Example | Topics and Well Written Essays - 500 words

Sneak up dance song for native American - Essay Example The third version is the enactment of a warrior in battle, who searches for a wounded friend, finds him and brings him to safety. The sneak-up dance or scout dance is performed only by men. The accompanying songs support the theme of the dance and help to teach young boys how to surprise prey or an enemy. Thesis Statement: The purpose of this paper is to investigate the traditional Sneak-Up dance and songs that are unique to the Native Americans. The Sneak-Up Dance and Song The Europeans colonizing the North American continent forcefully dispersed native American groups from their original homelands to reservations or cities. This dispersal endangered many traditional rituals, dances and ceremonies of native Indians. Drumming and singing ensembles of native Americans include leader-chorus songs, unison chorus songs, and multipart songs. A singer must have a strong, wide-ranging voice and the ability to sing with others. Native American songs as well as a variety of musical instrument s including different types of rattles serve to complete the dances. However, the most important instrument is the drum for the majority of native Americans. â€Å"Every native culture has its own varied and distinctive ways of making music† (Birchfield 416). While native language carries the melody in some songs, other songs use vowel sounds such as ya, hey, hi, and lay.